Twitter is still one of the most popular social media platforms around. Plenty of folks are active on the site, contributing to it on a daily basis. You need to have a real strategy for Twitter if you want to succeed. You should also spend time to track your campaigns. Here are 6 Twitter analytics plugins and tools you can use to track your Twitter campaigns:
Social Audience: a versatile plugin that lets you analyze and make sense of Twitter data on your site. It lets you measure and visualize Twitter data, monitor hashtags, and more.
Top Social Stories: this plugin shows trending posts, stats, and charts to help you figure out how your posts are performing on Facebook, Google+, Twitter, Pinterest, and LinkedIn. It provides you with stats and trends over a period of time.
Easy Social Metrics Pro: a social metrics and analytics plugin that allows you to monitor how your content performs on 12 major social networks. It provides you with a helpful admin dashboard, detailed reports, social activity stats, and more.
Twitter Analytics: you don’t have to rely on third party plugins to see how your Twitter campaigns are doing. Twitter Analytics is more than capable of measuring engagement and other important social media factors.
Hootsuite: this happens to be my main tool for managing my social media accounts. It does happen to have useful reports showing Twitter engagement, Facebook insights, URL click stats, and more.
Bitly & other tools: there are many other tools that can tell you how many clicks your stories are getting on Twitter and other sites. Bitly happens to be one of those. You just have to add a “+” to the end of your Bitly URL and log in to see important data about the links you have shared on Twitter.
What’s your favorite Twitter analytics service or plugin? Please share it here.