The world of SEO has changed a lot over the past couple of years. But you can still drive traffic from Google and other search engines if you keep your site optimized. You shouldn’t forget about top social networking sites though. Facebook, Twitter, Google+, and Pinterest can all drive a ton of traffic to your website. You should track how often your posts are getting shared already to get a better idea how to optimize your content for social media. Social Metrics Tracker for WordPress is an interesting plugin that shows which of your posts are the most popular based on social media stats.
This plugin simply collects and displays your top posts based on interactions and view counts. It creates a new dashboard called “Social Metrics” to help you identify areas you can focus on to drive more traffic to your site from social media. The plugin supports Facebook, Twitter, Pinterest, Google+, and many other top social networks. You can export its data to a spreadsheet for further analysis.
Social Metrics Tracker simply tells you which posts your audience is digging, so you can optimize your content marketing strategy. The plugin did its job when we tested it, but many similar plugins have failed a few months after we tested them. Let’s hope that is not the case with Social Metrics Tracker.